Blissful Ignorance: Less information makes for happier users

[fleaflicker]

http://www.nytimes.com/2008/03/15/business/15shortcuts.html?ex=1363233600&en=74aad5d9df16847b&ei=5090&partner=rssuserland&emc=rss&pagewanted=all

[deltapoint]

I would say simplicity makes users happy and it is hard to be simple and have lots of information. If a product says "healthy", that is simple. If a product says "10% lower carbs and calories" it is no longer as simple and therefore people no longer care as much.

[karzeem]

Barry Schwartz has a great book on this subject called The Paradox of Choice.