We shouldn't underestimate the impact that happiness, motivation and sense of purpose have on our lives. In terms of potential, I believe we all have a much closer level than our outputs or outcomes would let us believe.
also, OP already hinted that people who were considered to be 0.1x showed significant improvement when moved to a different team, showing that the environment can have a huge effect on you.
Just think about your own carrier and people who helped you in the very beginning. Without them, would be the 10x guy you are today? What if your mentor was instead a -10x idiot?