> People use Craigslist, for example. If the thing is useful, people will use it. If there's a product being sold, and if it's useful to the potential clientele, they'll buy it. Without regard to the UI.
Craigslist achieved critical mass in the 90s, so it's not a good example. Many useful products disappear because they can't attract enough users to become sustainable. A nice UI can affect users' credibility judgments and increase the chance that they'll stick around or buy things.
Craigslist achieved critical mass in the 90s, so it's not a good example. Many useful products disappear because they can't attract enough users to become sustainable. A nice UI can affect users' credibility judgments and increase the chance that they'll stick around or buy things.
[1] http://dl.acm.org/citation.cfm?id=1315064