I see two problems, one is that consumers don't buy health insurance, their employers do. So the insurance company that is willing to deny legitimate claims and kick sick people off its rolls in order to lower its costs will win.
The bigger issue is that insurance is the wrong business model. Insurance is supposed to protect against a catastrophic risk, like a car crash or an earthquake, but we use health insurance in this country to cover routine and ongoing care. Whether there even is a "business model" to treat people is debatable. Sick people as a group tend to earn less than the healthy.
The bigger issue is that insurance is the wrong business model. Insurance is supposed to protect against a catastrophic risk, like a car crash or an earthquake, but we use health insurance in this country to cover routine and ongoing care. Whether there even is a "business model" to treat people is debatable. Sick people as a group tend to earn less than the healthy.