> They're shifting their entire OS towards the lowest common denominator which are casual users.
Has this not been Apple's schtick since the beginning? Computers for everyone, easy, accessible, friendly, fully 'appliance-ized'? They did aim a bit more towards making their users feel 'sophisticated' during the early OSX years but they were selling social sophistication, not technical (ie. 'you're a high end artist, an innovator, a visionary', not 'you're a computer expert'.) And even then, their bottom line was 'it just works.'
Has this not been Apple's schtick since the beginning? Computers for everyone, easy, accessible, friendly, fully 'appliance-ized'? They did aim a bit more towards making their users feel 'sophisticated' during the early OSX years but they were selling social sophistication, not technical (ie. 'you're a high end artist, an innovator, a visionary', not 'you're a computer expert'.) And even then, their bottom line was 'it just works.'