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At a guess, developing for their platform is the most valuable thing for Apple.



Certainly not. I build private/enterprise apps for Android and iOS using Ionic/Cordova. I don't use Apple's app store at all.

When I show my customers what a giant PITA it is to work with Apple and iOS, many of them start planning a switch to Android or Windows.

I've been single-handedly responsible for moving entire companies away from iOS in one way or another.




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