I was taken aback by how manly this commercial was from apple. If you just listened to it without looking at it it could almost be a truck commercial. This is a very divergent strategy for apple, even though the apparently made a similar ad for th newton, but even that one didn't sound as manly.
Does Apple feel a need to attract men with this product? Are they afraid only women will buy it?
Does Apple feel a need to attract men with this product? Are they afraid only women will buy it?