On: Google and Facebook ad traffic is 90% useless

[matt4077]

I'm spending ca $150/mo on google and getting a few hundred in revenue from it – not even including repeat purchases from these sales (about 80% y/y retention). It's been like that for 8 years.

Facebook on the other hand... Probably spend $2000 trying all sorts of things over the years and I'm not sure if there's a single new customer that can be attributed to it.

[brianwawok → matt4077]

What product so you sell? If industrial drilling equipment, Facebook is hard. If it's a t-shirt that makes a trendy joke, Facebook will do well.

[matt4077 → brianwawok]

Physical consumer goods with orders in the $30-$200 range.

[agopaul → matt4077]

Are those Google ads Search or Display?

[matt4077 → agopaul]

Search ads only.