Could it be a third party click fraud? For example, if you buy ads in Adwords on thrid-party sites, their owners' income depends on how many clicks are made so they might be motivated to add bots to real user traffic.
And even if you buy ads on Google's own sites (like Youtube), the channel owners could hire bots to maximize their income.
Regarding Facebook, I don't know if there is any third party, maybe this is just people who clicked on ads accidentaly?
And even if you buy ads on Google's own sites (like Youtube), the channel owners could hire bots to maximize their income.
Regarding Facebook, I don't know if there is any third party, maybe this is just people who clicked on ads accidentaly?