THe author incorrectly assumes certain things about philosophy to argue for his position, which, as pointed out by others, is actually no improvement over utilitarianism etc.
When he talks that philosophy never thought they are over intellectualizing ethics or making it too distant from the practical application, I have to assume he never heard of Strawson's critique or of phenomonology of ethics which both seem to tackle it.
When he talks that philosophy never thought they are over intellectualizing ethics or making it too distant from the practical application, I have to assume he never heard of Strawson's critique or of phenomonology of ethics which both seem to tackle it.