On: Google and Facebook ad traffic is 90% useless

[ckdarby]

Why are the two gifs so vastly different? The times are fairly close to each other just 10 seconds difference but the Facebook/Google looks to be altered to give the impression of them doing nothing.

The replay shows them both at 1x but they're not the same at all, the second gif is like 10x the speed of the first.

That behavior looks exactly correct for mobile traffic.

Flagged the story, looks like title click bait to probably hit front page; There seems to be manipulation on the gifs to drive their point.

[somid3 → ckdarby]

The second gif animation is actually slower - you are correct. Both gifs were speed up 3X. The Google/Facebook one is a very very slow scroll.

The point I am making is that 80-90% of the traffic is a simple user interaction.

Sorry, but the scroll is so slow that I decided to speed up both animations 3X - that is stated in the article.

[Jabbles → ckdarby]

See the bottom-right of the GIF "Skip inactivity", which explains the difference you're seeing.

[somid3 → Jabbles]

Correct, thank you.

[somid3 → ckdarby]

I basically used Camtasia and changed the clip to 3X the speed, I didn't do it via the Fullstory UI