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> I ... struggle to understand the effectiveness.

I agree that the demographic coverage is not even remotely 100%. Would it be fair to generalize your 'target audience critique' as "this can not possibly be of help to the unwashed masses"?

Here's my take on the general demographic critique. (This equally and critically applies to 'encryption & privacy' efforts that we geeks keep circling back to here and elsewhere.)

First a categorical definition from uncle Marx so that attendant HN Marxists do not accuse me of 'petite bourgoise' biases :)

https://en.wikipedia.org/wiki/Lumpenproletariat

I agree with Marx: The lumpen proletariat, as you note, are "not the kind of [people] who [are] willing to dedicate time to an online course." Equally, as we famously know, they remain unmoved by the fact that their idle chatter and exchanges of pixelated naughty bits are recorded and reviewed by "public servants" in service of the establishment class.

Thus, per this view, it is (as you point out) a /waste/ of effort to either try to equip them with cognitive tools, or, "user friendly" privacy tools.

One of my little pet theories is that the 1% -- the ratios are rough/symbolic -- require the psychological assent of the 10%. And, in my view, the 1% are critically depdendent on them for the operation and maintenance of the establishment order.

This 10% is courted, conditioned, and then integrated into the establishment order. Sometimes they are identified in school, taken under the wing of a mentor who gently shape their thoughts into a form suitable for fitting into the available slots. Others effectively auto-integrate by identifying with the 'attractive' propaganda of the establishment order. All end up as useful servants of the establishment.

Most of us are not familiar with mechanics and psychology of power.

To affect change in society, whether in 1000BC, or 2017 AD, the participation of the 10% is of absolute critical importance. The lumpen proletariat are moved to action only under the duress of severe hunger. Anything else, they don't budge.

All our efforts towards the betterment of our society should focus attention on the 10%.

Educate the young potential, and recovering older, members of 10%, and, provide them secure communication (which most certainly must not sacrifice technical rigour at the alter of the false god of "[general] usability").




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