If they are providing actual value, and people care enough to follow them back - where's the bad for the world part? Unless it's just selling vi4gr4, then perhaps. But they're not actively spamming people (unless they follow them back, in which case they opted in.)
I'd actually love being marketed to this way, and I think it is a viable way of allowing the marketing you want into your life. As opposed to "hot girls are waiting for you on Zoosk"
If they are providing actual value, and people care enough to follow them back - where's the bad for the world part? Unless it's just selling vi4gr4, then perhaps. But they're not actively spamming people (unless they follow them back, in which case they opted in.)
I'd actually love being marketed to this way, and I think it is a viable way of allowing the marketing you want into your life. As opposed to "hot girls are waiting for you on Zoosk"