If you're not really devoted to monetizing it , you might be able to compete with google on ad quality.
google's really into getting maximum money , so many times the ads suck.
You, on the other hand , could offer the most helpfull ads.i'm thinking of something like showing the disruptive companies for a service your looking for.
for example , let's say you're looking for a divorce lawyer. one option to save a lot of money is using an expert system software to generate the required papers. most people don't know about this option, probably because real lawyers outbid them in the ad market.
So knowing about the expert system option is very useful.
Of course , you don't have to show only disruptive ads , but an ad combination that offer the best knowledge for the user.
Now , if there's a way to make this scalable across many product types, you have a very powerful feature, one that the big search engines would find very hard to imitate, because it would hurt their profits.
