No, but they don't care. They're just using Mother's Day as an excuse to do some drug-dealer marketing--giving a little bit away for free to try to make you a consistent customer.
My grandmother just turned 99. She's sharp as a whip, but doesn't use a computer, so she misses out on all of the family photos that the rest of us see on facebook or by email. Picwing solves this problem. My grandma loves it.