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When you compare Medium to Wordpress (which you mentioned in another comment and which is extremely popular) you can see the value that Medium provides; the reading and curation experience is better and the addition of "# of readers" vs "# of views" is also a great metric. Another win is how easy it is to assemble articles into magazines. Because it's all on one platform, it's really easy to do.

Those are all valuable features that give it an edge over Blogger and Wordpress and other platforms.

You can also see the difference in quality of comments/discussion on wordpress vs medium. On medium, people are highlighting and sharing and discussing. On wordpress, they aren't doing that often (at least not on my blogs).




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