You should not send anything ever if you dont have a properly engineered marketing plan and funnel in place. Why? Waste of time.
Newsletters, like all forms of media, work when the message works. Meaning that if the message is shit, then the vehicle is shit too. You have to establish a direct 1:1 communication with your target market, learn about what problems they would pay money or give attention to, and then produce quality content around them. The problem stems when people publish content for the sake of hitting the publish button. It feels like you are doing marketing well, but not really. One piece of content a year can have a bigger impact than one thousand pieces. Doesnt even need to be long form. A well crafted and curated message may take one paragraph or ten to drive a point. Maybe even a sentence.
What you should do is define your goals as to what you want to achieve. Then talk to the people in the market. Friend them on social media. Figure out what makes them tick. Finally, having learned about them and their wants, craft a message that they cant ignore. Repeat until you hate yourself and then ten years after. Will this work? I dont know if it will work for you. It has worked for me and I have made it work for others. But that doesnt guarantee it works for you because you might not be able to execute. Oh yeah, you might just suck at marketing. :)
Newsletters, like all forms of media, work when the message works. Meaning that if the message is shit, then the vehicle is shit too. You have to establish a direct 1:1 communication with your target market, learn about what problems they would pay money or give attention to, and then produce quality content around them. The problem stems when people publish content for the sake of hitting the publish button. It feels like you are doing marketing well, but not really. One piece of content a year can have a bigger impact than one thousand pieces. Doesnt even need to be long form. A well crafted and curated message may take one paragraph or ten to drive a point. Maybe even a sentence.
What you should do is define your goals as to what you want to achieve. Then talk to the people in the market. Friend them on social media. Figure out what makes them tick. Finally, having learned about them and their wants, craft a message that they cant ignore. Repeat until you hate yourself and then ten years after. Will this work? I dont know if it will work for you. It has worked for me and I have made it work for others. But that doesnt guarantee it works for you because you might not be able to execute. Oh yeah, you might just suck at marketing. :)