On: Kalzumeus Software Year in Review 2016

[throwaway88121]

Ok, but how do you get the mindset of believing what you say in marketing?

For many technical people it's quite exhausting to preach what they think is nonsense.

[pryelluw → throwaway88121]

You are setting yourself for failure if you try to sell something you dont believe in. Always sell something that you absolutely believe in. Never lie or exagerate. The mindset is the result of knowing that something is good and will benefit whoever acquires it.

[theparanoid → throwaway88121]

Don't. Marketing and sales isn't about features it's about benefits.

Think of who and how people benefit from your project.