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Ask YC: for X number of page views how much adsense can you expect to make?
8 points by rksprst on March 8, 2008 | hide | past | favorite | 4 comments
Is there some general formula that I can use to figure out how much adsense a site makes compared to how many page views they get and the CPM?

I'm looking for something like: at X number of page views with a CPM of Y, the site will make Z dollars.

Any links to information that I should read to learn more about this stuff?




For adsense, it really depends on the subject. Is it a high or low paying subject? Some categories are "worth" more to advertisers so you'll receive more for each ad. This is what adjusts your CPM.

There is a sub-component of CPM when considering adsense and other forms of advertising, and that is your click through rate, and it's just the percentage of visitors who click on the ads. Many adsense ads only pay on clicks, which means that you'll have to design your site so that your ads are likely to be clicked on. Ads at or near the top of the page do better than those at the bottom of an article or hidden on a sidebar somewhere.

I can't tell you what Google pays for each click, because quite simply, Google doesn't know what it will get! It's all dependent on how valuable certain keywords are to advertisers.

A typical website running ads through an impression based ad network should earn about a $5 CPM. That number can go up to around $100 if it is a highly targeted and valuable demographic.

It would be difficult to tell you what the actual equation would be, because there are the previously mentioned variables that we can't accurately predict:

How valuable are the keywords you're offering?

What will your clickthrough rate be?

I hope this helps!


Not a definitive list but if you were interested in mesothelioma (and who isn't?) you might get $50 clicks on adsense:

http://www.cwire.org/highest-paying-search-terms/

That article is not exhaustive, is disputed as inaccurate, should be used as just an indicator, because as dkokelley said, it depends.


Hmmm.... As soon as I can launch my mesothelioma social network for people who have recieved DUI's, I'm golden!


not really. depends on the number of uniques, type of content on your website, is the content niche, the type of users, demographics, geographic location, how much relevant inventory is available, etc.?

You are better of experimenting with adsense and other adnetworks. Use pubmatic (http://pubmatic.com) to get a better sense for which adnetworks are better for your website/




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