On: When is the best time to promote your startup (e.g., on what day of the week and at what time)?

[pg]

In the PR business, tuesday is considered the best day to make announcements. At least, positive ones.

[yaacovtp → pg]

Friday after the market closes is when all the dirt comes out, at least that's what it seems from reading footnoted.org.

[whacked_new → pg]

why?

[vlad → whacked_new]

I'm going to guess that Monday is the worst, because people are miserable they just got into work, as well as swamped with additional work that came about over the weekend. Friday sucks because people want to go home and be done with that week. Few people work on the weekend. Tuesday is best because it must give a person four business days for followup. Any reporter/businessperson/client who wants to reach the company has time to do so over the next few days. That would be my guess.

[whacked_new → vlad]

Great reasoning. Here's a quote from the Joel discussion board.

http://discuss.joelonsoftware.com/default.asp?biz.5.470472.11 "This is from a P.R. pro. Monday is the day that most announcements go out. You still want it to be early in the week but to avoid the crowd, it makes sense to do it on Tuesday."

The odd thing is everybody followed this advice it wouldn't work. So the sluggish Monday idea is pretty compelling :)