On: "Authentic" is dead

[stcredzero]

A pity it has to be wrapped in the "X is dead" gambit for marketing purposes.

[nollidge → stcredzero]

It's a headline, not a gambit. What would you have him do instead?

Also, to be completely pedantic: the word was placed in quotes, and the adjective form was used rather than the noun. Which, to me, means not that authenticity is dead, but that using the word "authentic" is (or ought to be) dead.