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> In the absence of other information, I'd chalk that up more to the client.

That is my first thought as well.

Spending time optimizing it for performance may not be worthwhile for the client. Likewise, hosting it in a way that can scale to several times the traffic may not be worthwhile.

This is something you learn with experience. If you deliver a site that's super-fast, with deployment of the latest serverless architecture with the newest UI framework released this week.. but you didn't have time to put in half the catalog, the client is not going to be happy at all.

There are also clients that insist on certain specific things that may not fit with your artistic vision (specific graphics, colors, logo, text, layouts, icons, etc). You have to balance how hard you push back with how much you want to risk pissing off and/or losing the client.




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