Hi Michael!
What problem do you think a game company is solving? What would be reasonable key advantages at a company level? I.e.: What do you know/have that Zynga (or even smaller studios) don't? lol
Yeah! I agree! I asked that because I think it's hard to distinguish yourself by solving this general consumer entertainment problem. Seems that all game companies do that, even when thinking about small studios, it is hard to find differentiating factors that does not rely on the game itself.
I also agree that A/B testing is super important! We are following exactly what you have described here http://www.michaelseibel.com/blog/product-development-cycle-... but for a game, and the results are pretty interesting! Specially because we don't need a GDD (a document describing the game), all members of the team are involved in the creation process (and they feel more motivated to work - and believe me, this is big problem in indie studios) and is easier to propose changes and improvements to the game, since them just need to bring us closer to our goal with the game (for example: 20k ad visualizations / day). I'm anxious to get into this A/B testing phase! We haven't launched yet.
Thank you so much for sharing the knowledge! These posts were really valuable and helpful for me! And I think they are complementary!
