You want to stay alive longer so that you can have a positive influence in the lives of the people around you - your family, your friends. It's well documented that "happiness" comes from positive interactions with other people.
In fact you are posting here because you seek to influence, which is great! That's what we're here for.
Well, I do not work in marketing (and I don't think he does, either) and I see where he's coming from. Like it or not, we (humans) are a social species.
I prefer the Spider-Man toothpaste, but if I want to feel particularly impressive I've found you can't go past the Incredible Hulk toothpaste. It's hard to find though.
You are getting downvoted because people feel like it's not adding to the conversation, however, I disagree.
I also use toothpaste, and other products,that my wife chose and came to the realization that even though I might not be directly marketed to, I am still reached by a so-called influencer, who has way more power then some random instagram person or ad.
I wouldn't be surprised to find more Marketing dollars are spent on advertising to women (probably, no proof, just an assumption). Since if they can target the person who purchases for the family, the company adds multiple consumers, regardless if they realize it or not.
To me, that's an interesting introspective and your comment did contribute.