On: Fitbit is reportedly buying Pebble for around $40M

[_skel]

I think it's unlikely that Fitbit will do well over the next few years. They sell in markets where the hardware is commoditized, just like GoPro. Razor-thin profit margins and increasingly interchangeable competing products are the future of that industry.

I guess this is an acquihire, which is fine, because Pebble was selling in a commoditized market and didn't have much of a future either.