I guess hyperlinks aren't required for sharing, but they are so cool. The fact that on the web you can try a service just by following a link that a friend mails you makes things so incredibly frictionless. I supect that conversion for "just go look on abc.com" is a lot worse than "click this link".
Same thing for advertising. If there were no hyperlinks, you wouldn't be able to track conversion on your ads. That seems important.
Not to mention the fact that URLs are unique identifiers. So you can do analytics and find all the referers to your app/movie/article/whatever.
I guess hyperlinks aren't required for sharing, but they are so cool. The fact that on the web you can try a service just by following a link that a friend mails you makes things so incredibly frictionless. I supect that conversion for "just go look on abc.com" is a lot worse than "click this link".
Same thing for advertising. If there were no hyperlinks, you wouldn't be able to track conversion on your ads. That seems important.
Not to mention the fact that URLs are unique identifiers. So you can do analytics and find all the referers to your app/movie/article/whatever.