I was trying to be witty, but obviously my intent wasn't properly communicated.
I meant, these kind of comments, in an interview (or any PR piece) are the result of a calculated marketing effort, and the choice of word is carefully chosen to depict the company in the best light, rather then in the most accurate one.
Without better information from unbiased sources the cynical view is the best way to deal with PR stories, and so I can only assume that it is false, misleading or at best self-delusional.
I meant, these kind of comments, in an interview (or any PR piece) are the result of a calculated marketing effort, and the choice of word is carefully chosen to depict the company in the best light, rather then in the most accurate one.
Without better information from unbiased sources the cynical view is the best way to deal with PR stories, and so I can only assume that it is false, misleading or at best self-delusional.