Yeah. Don't suppose anybody has the equivalent of an actual "cookbook"? It would be a great resource for helping to skill up product owners on A/B and multivariant testing when they don't have a math-heavy background.
"The Seventh Edition of Introduction to Statistical Quality Control provides a comprehensive treatment of the major aspects of using statistical methodology for quality control and improvement." http://a.co/5xRV2UE
Covers: Hypothesis testing (single population), Analysis of variance (multiple populations), Control charts, Design of Experiments (A/B testing and beyond).
Edit: Used in the undergraduate industrial & systems engineering program at USC when I was a student. The 7th edition has various cook book style walkthroughs.