This will be an interesting battle if Microsoft decides to go with the industry standard SQL model as Amazon goes with their Berkeley-esque model. (I hope to see at least Sun and Oracle get into the game, we need some standardization here.)
Right now, the Amazon model is so different and so unique, it is hard for developers to wrap their head around. Functionality that we take for granted, such as sorting, is missing.
The argument is that Amazon's model isn't trying to replicate SQL, it's blazing its own new trail. Amazon has some very smart people engineering their effort. (In fact, there is a rumor they poached some SQL Server developers.)
Right now, the Amazon model is so different and so unique, it is hard for developers to wrap their head around. Functionality that we take for granted, such as sorting, is missing.
The argument is that Amazon's model isn't trying to replicate SQL, it's blazing its own new trail. Amazon has some very smart people engineering their effort. (In fact, there is a rumor they poached some SQL Server developers.)