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"Program or be programmed" - Rushkoff said it best.

In a world where your Rushkoffs[1] go unread, we are spiraling into some sort of local maxima where social media is realized for what it is, and the problems associated with social media are epidemic.

The crux of the issue lies in the fact that nobody knows what social media is, or indeed cyber. "Cyber" as it stands now is some far off place, in a William Gibson fantasy, but infact operates in the world seemingly un-noticed by the smartphone equipped masses.

As I said; it's not long until people realize they've been played and their eyeball hours and data exhausts are being sold to the highest bidder for hard cash. It makes me wonder why smartphones even cost so much. Surely they should be 'free' given how much data can be gleaned from a smartphone owner?

[1] https://en.wikipedia.org/wiki/Douglas_Rushkoff




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