> Maybe this is why so many of us have so much trouble emulating Amazon's model and making any money. It's because it's really expensive and it's also why Amazon's had trouble making money on merchandising sales. It’s a very expensive model and it’s not less expensive than the store-based model.
Amazon's savings come from it's lack of stores. Retail storefronts are expensive in terms of staff, cleaning/managing, rent, utilities, taxes. A warehouse in rural Indiana has a lower operating cost and can far more efficiently prepare items for customers on a per-worker, per-rent-dollar, per-utility-bill-dollar basis. And at scale, you only have to have a small margin to succeed.
Amazon's savings come from it's lack of stores. Retail storefronts are expensive in terms of staff, cleaning/managing, rent, utilities, taxes. A warehouse in rural Indiana has a lower operating cost and can far more efficiently prepare items for customers on a per-worker, per-rent-dollar, per-utility-bill-dollar basis. And at scale, you only have to have a small margin to succeed.