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Leica is leica, there's not really an analog in the tech world. I can't remember the last time I dropped $10k on a starter computer system or device, Apple or otherwise (which would be a Lieca M body with Leica glass today).

Fujifilm price points are much more Apple-like.




Leica, IMHO, is pretty much the Rolex of the camera world.

While arguably 'the best' if you choose your criteria narrowly enough, their strongest selling point nowadays is the Veblen factor - they are seen as something special, the pinnacle, the yardstick competitors are measured against. Same goes for Rolex - while making excellent watches, there's hardly any denying that the competition is just as competent at a vastly less unreasonable price point.

(Full disclosure - I am a long-time Leica enthusiast, but I've long abandoned their cameras for (to me) more sensible options - I use a Zeiss Ikon ZM (Made by Cosina) with Leica lenses. The ZM is more rugged, arguably has a better rangefinder and is less idiosyncratic than any Leica body. Just try loading a film in an ZM versus a Leica, for starters)




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