I'm more than half convinced that the problem is with how these things are monetized. Basically, I think the per-view/per-click model of profit is disastrous.
I value a well-researched, well-analyzed, 3000 word Guardian piece far more than a 200 word CNN piece. But if I click through one of the former and three of the latter, I'm conveying (roughly) three times the value to CNN. And if I click a link, the 'transaction' is made (for CPC, at least); it doesn't matter if I hate the piece and click away.
This has left us in a place where you can either be niche (producing high user value) or manipulative (producing high user volume). Both interfere with detailed, consensus-reality news. Thoughtful, public-interest journalism in the vein of Murrow is the lowest-profit option for embedded advertising.
We've incentivized for a news model which is not just hostile to society, but hostile to users. I don't want my how-to guides to come as slideshows with slow page refreshes between panels, but that's what I get. And I don't want my news to come as hyperbolic fear-mongering with clickbait headlines, but that's also what I get.
So I think we're a little doomed, because humans inherently respond to drama and uncertainty, so we get a race to the bottom. But not truly doomed - I value lots of other things as well, and it's the monetization model that emphasizes our baser instincts. We don't need to nobly abandon market forces, just find a way to monetize that's based on something deeper than "pages loaded".
I value a well-researched, well-analyzed, 3000 word Guardian piece far more than a 200 word CNN piece. But if I click through one of the former and three of the latter, I'm conveying (roughly) three times the value to CNN. And if I click a link, the 'transaction' is made (for CPC, at least); it doesn't matter if I hate the piece and click away.
This has left us in a place where you can either be niche (producing high user value) or manipulative (producing high user volume). Both interfere with detailed, consensus-reality news. Thoughtful, public-interest journalism in the vein of Murrow is the lowest-profit option for embedded advertising.
We've incentivized for a news model which is not just hostile to society, but hostile to users. I don't want my how-to guides to come as slideshows with slow page refreshes between panels, but that's what I get. And I don't want my news to come as hyperbolic fear-mongering with clickbait headlines, but that's also what I get.
So I think we're a little doomed, because humans inherently respond to drama and uncertainty, so we get a race to the bottom. But not truly doomed - I value lots of other things as well, and it's the monetization model that emphasizes our baser instincts. We don't need to nobly abandon market forces, just find a way to monetize that's based on something deeper than "pages loaded".