This article is super long. One reason I won't read it all is explained well in the first 2% of the article:
"When a listeria outbreak caused by Dole’s packaged salads was linked to four deaths last year, the public outcry was not nearly as intense or sustained (despite an ongoing federal investigation). When Tesla reported its first driver fatality while using its Autopilot feature last June, it didn’t affect the company’s stock price at all. Why were these deaths only blips for Dole’s and Tesla’s reputations? By contrast, Chipotle spent a year in hell even though no one died—and more than 265,000 Americans get sick annually from illnesses linked to E. coli."
...it just doesn't seem like real news to me because it isn't.
It's a Long Read, an in-depth article (split into chapters!) about an incident that happened a while ago & how the company has been dealing with its aftermath over that time. It's the sort of article that used to sell on the Kindle store as a "Kindle Single" for 99c.
The Cliff Notes version is that sales at Chipotle are down 30% - but if you're looking for "news" or "Cliff Notes", this isn't the kind of article you would be interested in.
"When a listeria outbreak caused by Dole’s packaged salads was linked to four deaths last year, the public outcry was not nearly as intense or sustained (despite an ongoing federal investigation). When Tesla reported its first driver fatality while using its Autopilot feature last June, it didn’t affect the company’s stock price at all. Why were these deaths only blips for Dole’s and Tesla’s reputations? By contrast, Chipotle spent a year in hell even though no one died—and more than 265,000 Americans get sick annually from illnesses linked to E. coli."
...it just doesn't seem like real news to me because it isn't.
What are the cliff notes?