That's one of Cocoa (Touch)'s strengths, actually, and part of the 'secret sauce': Ozer and crew have developed a really good set of naming conventions over the years, and use them well.
I like the long names. It's very Smalltalk-like, and Xcode completion mostly takes the pain out of it.
I like the long names. It's very Smalltalk-like, and Xcode completion mostly takes the pain out of it.