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Or...give people a reason to link to you and do a little work to get incoming links.

There are plenty of stories of people who had success just fall into their lap, but the vast majority have to work for it.

The whole "build it and they will come" story is fun to tell, but c'mon people, let's all be serious: marketing is at least 1/2 the work of building a successful site. Ignoring that only hurts you.




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