I tend to agree, though I tried to do some searches for a law citation here, but struggled to find anything concrete. I imagine this will be a big area of research and exploration for law in the coming years.
Some interesting scenarios to consider: If I visit a friend's house, and I start getting targeted ads for a service I didn't subscribe to without prior consent or my knowledge, can I sue her/him? What about a scenario where some service collects my data, said service is hacked, and someone commits identity theft on me, who is liable for damages? Do I need my buddy to sign a waiver when he visits to play some Xbox for a bit?
Some interesting scenarios to consider: If I visit a friend's house, and I start getting targeted ads for a service I didn't subscribe to without prior consent or my knowledge, can I sue her/him? What about a scenario where some service collects my data, said service is hacked, and someone commits identity theft on me, who is liable for damages? Do I need my buddy to sign a waiver when he visits to play some Xbox for a bit?