"Fraud is bad" is a pretty simple formulation that we all can agree on. Here's another one: "disenfranchising people is bad". Voter ID laws are _known_ to disenfranchise people who should legally be able to vote at a rate that is so far beyond the rate of voting fraud that it's clear what the actual intent is. This effect is precisely the point of such laws. They are not trying to combat voter fraud, because there is essentially no voter fraud. If voter ID laws did not disproportionately disenfranchise the young and the poor, they wouldn't exist.