How gaudy. I hope that the next generation of naming technologies will choose to interoperate with DNS by filing all this recent TLD pollution to an appropriate home under .icann.
A key development here is the move away from Blogger to what looks like a custom CMS.
I wonder if we'll see Blogger deprecated or even shuttered in due course. Perhaps the only real indicator that Blogger was still in development was that Google was dog-fooding it for their own comms - and this just ended.
If anyone from Google is reading this, love the idea. I subscribed via the ancient RSS, but would love full articles in the RSS feed (not sure why it's just snippets).
I like the new central resource to keep up to date on marketing direct from Google I just wish Google would get a readability expert on their team. They are using a very thin font with the color of #333 on a #fafafa background and, as per usual, they love their whitespace making the page look silly on my widescreen desktop monitor. I still look forward to going to a single resource instead of the various blogs now.
#333 on #FAFAFA passes every contrast check in existence. I don't mind the thin font, but they render really poorly on some systems, so it's definitely a weird choice.
Your widescreen monitor doesn't increase readable line-length, so it's kind of pointless unless they cram some sidebars into there — which just distracts from the main reading experience. Maybe they could have pulled out the images and made those larger with more screen real estate?
The TLD surprised me, I didn't know you could request one. The article I found that covers off on purchasing (leasing?) a TLD ironically used Google as an example. The article is from 2011.
"The process itself may be relatively straightforward. ICANN will make applications available (get the May 2011 draft of the Applicant Guidebook) from January 12, 2012 through April 12, 2012, giving companies time to develop a marketing plan and come up with justification to pay the $185,000 application fee and, if approved, the annual $25,000 fee. "
If Google buys it, they'll probably just buy it to squat it, rather than use it. They're probably butthurt they lost out on the .blog gTLD. Google wanted to make it a completely walled garden TLD only for Blogger users. And Google cost us the option of having a .dev gTLD, that's for Google's use only.
"Let's not forget, the Californian goliath had tried to bag .blog, which it intended to pair with its Blogger service so that the only way to get a .blog domain would be to use Blogger."
I'm impressed that they actually seem to have aggregated most of their blogs into this(except for a few like the google cloud blog that someone else here noted). I'm not used to google transitioning fully to a new service at launch. Usually the new and old versions of services are left to coexist as the new version works on reaching feature parity.
I really loath gTLD, I understand because of domain squatting we need to increase the supply but this is just gross. A fairer system would have domains registration costs vary by length (shorter is more expensive)
Because it grates against the implied purpose of the inclusiveness of the internet. Every company registering these new TLD's keep all the good ones for themselves or in googles case they just keep the whole thing. The means for the majority of internet users to access this kind of land rush just dont exist.
1. Make up a word that doesn't exist yet (verify with Google).
2. Start a company with that name.
3. Grow it big enough.
4. Claim your TLD.
5. PROFIT!!!!!
I guess it just depends on who you think ICANN represents and who has the default implied ownership of domains, I would like to think they are a public asset, its like radio space do you think the gov should sell life time ownership of the transmission spectrum?
RF spectrum is a limited physical resource, unlike a completely imaginary thing like domains namespace. But some regulation is needed, so you can't register "something.", then register "google.something." and start scam users.
There is no such thing as "default implied ownership", you can propose anything to ICANN.
There are two (and prop. more) different Googles:
The ones that care, and the ones that make marketing!