I can only see tax dollars funding this approach - the BBC is the clear up on a pedestal example of this, and sometimes you have to say, the market sucks at fixing some issues.
Exactly. Everyone in the U.S. gets taxed a couple bucks a month, and it gets apportioned among independent (not advertising supported) content creators based on page views, ratings, and whatever other factors. This is probably the only way to fix the problem.