Right, I mean there is something dubious too all this. Both Microsoft and Facebook did and are actually practicing enough shady business tactics. Internet explorer, tax evasion, privacy issues, you name it, they are all guilty of this kind of stuff. But then now, we should glorify them once they give away the money they earned this way.
... they are still redeeming things to do, but yeah, ideally you'd skip the scamming part. The Rockefellers made their money flatout on scams, but their name is fairly redeemed at this point.