These companies have never been nor tried to be emotionally appreciated. Their success had nothing to do with appreciation.
IBM has been swept because, as a big hardware vending corporation, they refused to see that hardware was doomed to commoditization(1), and that software was what would matter in the future. They never enjoyed goodwill, and never needed to.
Microsoft took off because they've been the first and most ruthless hardware commoditizers. Then they maintained their position thanks to the interlocked Office / Windows monopolies. They didn't need any goodwill to get there, only IBM shortsightedness. And apart from XBox, which is far from being a monopoly, they consistently failed to sweep any market that wasn't closely tied to Windows/Office, maybe in part because they don't know how to build sympathy (who in his right mind would want to be labelled a Zune fan?)
(1) Interestingly, Xerox failed the same way to become Microsoft: although they invented the modern GUI and workstation decades in advance, they never truly tried to turn it into a cash-cow, because they kept seeing themselves as photocopier makers.
IBM has been swept because, as a big hardware vending corporation, they refused to see that hardware was doomed to commoditization(1), and that software was what would matter in the future. They never enjoyed goodwill, and never needed to.
Microsoft took off because they've been the first and most ruthless hardware commoditizers. Then they maintained their position thanks to the interlocked Office / Windows monopolies. They didn't need any goodwill to get there, only IBM shortsightedness. And apart from XBox, which is far from being a monopoly, they consistently failed to sweep any market that wasn't closely tied to Windows/Office, maybe in part because they don't know how to build sympathy (who in his right mind would want to be labelled a Zune fan?)
(1) Interestingly, Xerox failed the same way to become Microsoft: although they invented the modern GUI and workstation decades in advance, they never truly tried to turn it into a cash-cow, because they kept seeing themselves as photocopier makers.