Is that behavior not eventually used to influence ranking? If users continue to click AMP results more often than non-AMP I'm pretty sure the google algorithm will start favoring AMP.
> If users continue to click AMP results more often than non-AMP I'm pretty sure the google algorithm will start favoring AMP.
Perhaps, but, by the same token then, if users find AMP UX to be a bad tradeoff, and tend to click AMP results less often than non-AMP, the algorithm will start to penalize AMP.
