Completely agree. But instead of adding another layer of complexity and bullshit on top of the existing stack, why not just take away the existing layers of bullshit and complexity?
I like the premise behind AMP, but we already have a solution for that. This is just another attempt to lock sites into google.
We already had a solution in theory, but that's worth little when in practice we've had a mess that was rapidly getting worse with no sign of turning around. AMP is not the optimum, but it's actually happening, and it's one heck of a lot better than most of the status quo.
The only reason AMP is happening is because Google ignored the original problem for so long. If they had payed attention, we wouldn't be in this crappy situation in the first place. This is just them making another power grab and pretending it's for everyone else's benefit.
Completely agree. But instead of adding another layer of complexity and bullshit on top of the existing stack, why not just take away the existing layers of bullshit and complexity?
I like the premise behind AMP, but we already have a solution for that. This is just another attempt to lock sites into google.