Aspirationally speaking: I agree. Practically speaking: everyone is already buying it.
It might even be a paradox of Apple's success that the author is writing what he is. Apple's popularity is, in no small part, due to selling people a statement to make.
The appetite for buying the branding of individuality has existed for ages. Apple was the first to master using that style of marketing for their tech. But Apple is a default choice now, everyone uses it and everyone copies their style (or even when Apple is following a trend, everyone else follows it because Apple does).
Apple sold people the high of a luxury product everyone could have and show off. Now everyone has it, and we're all coming down. Apple is bland now, GIVE ME SOMETHING NEW!
Aspirationally speaking: I agree. Practically speaking: everyone is already buying it.
It might even be a paradox of Apple's success that the author is writing what he is. Apple's popularity is, in no small part, due to selling people a statement to make.
The appetite for buying the branding of individuality has existed for ages. Apple was the first to master using that style of marketing for their tech. But Apple is a default choice now, everyone uses it and everyone copies their style (or even when Apple is following a trend, everyone else follows it because Apple does).
Apple sold people the high of a luxury product everyone could have and show off. Now everyone has it, and we're all coming down. Apple is bland now, GIVE ME SOMETHING NEW!