It's fun to watch Europeans (like myself) use ATMs in the US.
They insert the card. Nothing happens. After a while they get confused and pull out the card. By then some infomercial is playing.
Eventually they figure out you're supposed to swipe your card in the ATM. There is nothing on the machine that tells them to do so. European ATMs tend to be wonders of usability in comparison.
They insert the card. Nothing happens. After a while they get confused and pull out the card. By then some infomercial is playing.
Eventually they figure out you're supposed to swipe your card in the ATM. There is nothing on the machine that tells them to do so. European ATMs tend to be wonders of usability in comparison.
It's an interesting UX lesson.