It's not a lot of people's core competency, which is exactly what makes API gateways so useful.
This way anyone can write some half-baked endpoint that returns some JSON, and you put Apigee or any of its competitors in front of it, taking care of the hard stuff like authorization, rate limiting, etc, without which you can have a really rough time.
This way anyone can write some half-baked endpoint that returns some JSON, and you put Apigee or any of its competitors in front of it, taking care of the hard stuff like authorization, rate limiting, etc, without which you can have a really rough time.