Ingvar Kamprad, the founder of IKEA, is one of these fabulously rich Swedish people. He drives around in an old Volvo; and lives in a modest house. This is how he wishes to be seen.
The fact that he also owns several sports cars and a villa on the French Riviera, is not something he wants publicized.
>Ingvar Kamprad, the founder of IKEA, is one of these fabulously rich Swedish people. He drives around in an old Volvo;
That seems like a bad idea to me. Old Volvos were indeed very safe by the standards of the time, but compared to a modern car, they're simply not. Here in the US, 30,000 people die in auto accidents every year (it's somewhere around 250k/year worldwide). If you have a ton of money, you might as well get a new car and protect yourself. A brand-new bottom-of-the-line Volvo will let you walk away from crashes that some old Volvo would kill you in. And surely a new V60 or S60 (their lowest-end models IIRC, unless they still have S40s there) wouldn't look too out-of-place in Sweden of all places (where the cars come from).
The fact that he also owns several sports cars and a villa on the French Riviera, is not something he wants publicized.