Interesting AMA, even for those who don't know much about the bike brands is from Crank Brothers. It's a big name in MTB scene, and from what I can tell the company made some really bad products, went to shit, got sold and is now trying to build itself up again, still as a standalone brand, so they didn't get bought by a huge "monopoly". At least that's what I gathered from the discussion there.
http://www.pinkbike.com/news/ask-us-anything-crankbrothers-m...