A shopping mall is also an example of what some theorists call "antimarkets": places which resemble a typical market with competition and choice but which are heavily regulated and controlled to exclude open participation.
Kind of like if the iOS App Store only had room for 15 apps, and Apple Inc decided which, and the roster was only updated every few years at most.
To a first approximation, it does only have room for the top 10/20 apps per category. Discovery is notoriously difficult and the benefits of buying your way onto the top 10 are validated.
Kind of like if the iOS App Store only had room for 15 apps, and Apple Inc decided which, and the roster was only updated every few years at most.